Lowrance Elite 7 Gold CHIRP Fishfinder Review 2018

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The Lowrance Elite 7 Gold CHIRP Fishfinder comes in with a bang. It’s one of the higher quality finders on the market, especially for its price point. It comes with the addition of CHIRP technology, which makes for better, more accurate readings beneath you and since it’s a Lowrance you’ll find it’s easy to use with a large number of transducers.

Lowrance Elite 7 Gold


The Elite 7 Gold boasts an impressive 7” screen in full color. The resolution comes in at 800 x 480 pixels, making it stand head and shoulders above most of the competition in this size and price range.

Display Rating: 8/10

Finder System

This unit’s sonar capabilities come in a wide range. Apart from the standard dual-frequency cones put out by most finders the Elite 7 can also use CHIRP transducers in order to provide you with an amazingly sharp and accurate view of what’s underneath your boat. The CHIRP can be used in three different frequencies ranging from 50kHz to 200kHz, with the lower end able to read down to an astonishing 3,000 feet.

The unit is also capable of DownScan Imaging, allowing you an accurate and clear view of the lake bottom beneath you for up to 300 feet. Since the Elite 7 features the ability to split screens so you can view through multiple frequencies at once you’ll find that you have an amazing range of information to help you at any given time.

Even better, you’ll be able to overlay CHIRP readings onto your DownScan imagery in order to give a complete picture of what exactly is happening beneath the water’s surface.

Finder Rating: 9/10

Additional Functions

The Lowrance Elite 7 also functions as a perfectly viable GPS with all of the standard technology you’d expect to find on a high end chart plotter. It has waypoint functionality and routing, as well as coming loaded with Navionics Gold from the factory.

It supports a wide variety of mapping software, but the coolest feature is probably creating your own maps using Insight Genesis. With this handy tool you’ll be able to keep detailed charts of wherever you are using sonar recordings.

Extras Rating: 8/10

Ease of Use


The Elite 7 Gold is certainly easy enough to use. With a large screen and a simple menu system you’ll be able to easily access your sonar, GPS, or any other information you might need. It might take a little bit of time to get used to, but once you do you’ll be able to fly through information with little effort.


Ease of Use Rating: 8/10



The Lowrance Elite 7 Gold is a great investment for the angler willing to spend the money. It comes in at a more than fair price point, and the ability to use it with a wide range of transducers means you’re only limited by the hardware of the unit. It comes preloaded with Navionics map software, and if you happen to live in North America you’ll be glad to know that it also comes with those maps built in at no additional cost. If you’re looking for a big screen and a lot of function, you need to look no further than this great sonar device.


Overall Rating: 9/10


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Hi! I’m Steven!

I am an avid life long fisherman, having caught over 25,000 fish over the years. My life-long passion for fishing began when my father taught me how to fish at the age of ten. I started luremefish.com to share my extensive knowledge of all things fishing.


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